timber

I've just had one of those moments when you recognise exactly what it is that you do for a living and how odd this seems to the outside world.

Working on something for nike women my PowerPoint chart is full of terms like inspire her, make it interesting, digital hub, intimate comms etc.I was suddenly aware of the chap next to me looking at my screen a bit disdainfully and then looking away again - classic behaviour of somebody reading over your shoulder. The air was thick with "what the hell are you guffing on about, get a proper job boy" vibes without a word being spoken.

Slightly distracted I glanced over to see what he was reading. Materials in Construction. The book was open at Chapter 8. Timber. There's no grey area with timber is there? Good, solid, hard as trees timber. No destinations, barriers, consumer insights, uniting brands and people, looking at things from audience perspectives. Just a fuck off bit of timber. And sometimes you just need that clarity.

Disappointingly his book now seems to be differentiating between hardwood and softwood. Can't they just keep things simple? What's the matter with these people?!